PROJECT DETAILS

Just The Fun Part is a nostalgic chocolate treat. If you like the bottom of the sundae cone this is a must-have snack. Just The Fun Part waffle cones are made from German waffle cones, and filled to the brim with 100% Belgian chocolate. They come in three flavors milk, dark and white chocolate.

SERVICES:

Content creation (photography & video)

Recipe development

Caption writing

A/B ad testing

Social media daily responses and interactions

Crisis management

CHALLENGE:

Increase awareness of the Just The Fun Part brand

Increase customer interaction on social media channels

STRATEGY:

Assess social media goals and develop a social calendar

Plan and produce photography and graphics for social content

Partake in daily social outreach

Identify and correspond with influencers for partnership

Create, manage and analyze social media ads

RESULTS

Duration | 1 month

Performance of organic social posts across two platforms

200K+ impressions

41.5K+ reached (10K non-followers)

1.5K follower increase