Kermit the frog says “it’s not easy being green,” however I beg to differ. Last week a new potential client called and asked if we would be interested in working on a website for a “green fair” that he was putting together. I thought it sounded like a good project and I set up a meeting.  I was telling my wife about it and she was surprised we received the call because she didn’t perceive that our company is particularly “green.”  That got me thinking.

I think there is a perception in the business community that green companies have to be “so green that it hurts” in order to genuinely be green.  Then of course they need to qualify for some sort of certification to prove their green-ness.  They can then proudly wear it not only as a badge of honor, but also as a notice to perceived unethical bloated resource wasters that their green company is superior.  On the flip side of this there is a perception of disdain for “green washers” who trump up their claims to green-ness for marketing purposes while not truly subscribing to green ideals.

I’d like to try to do my part to break down these perceptions by submitting that there is a “new green.”  Honestly, the more I think about it, the more I think it would be better described as the “old green.”  It’s a common sense green that means that stewardship is important in all areas including the environment.  To that end I believe there is a title wave of green businesses (a silent majority if you will) that quietly go about their daily work making significant environmental contributions that are never acknowledged.

Here is a list of “green” items that I found while conducting an audit here at bpwebdesign.com.  I think the important thing to note is that I never set out to have a “green” business.  I simply wanted to have a responsible business that took care of our client’s needs as well as our own.  I think it’s that type of attitude that can popularize the green movement.

• recycling receptacles through out the office
• print-free project management system (web based)
• print-free billing system (web and email based)
• print-free staff time clock (web based)
• staff can telecommute (saves gas and car/road wear & tear)
• Modular office furniture salvaged from a closed office
• Exclusive use of NiMH rechargeable batteries
• Water cooler instead of bottled water
• We use doors/windows and our ceiling fans more than our Air Conditioner

I’m sure I could dig up many more, however I think you get the point.  Honestly I have no idea if we would qualify for some sort of green certification and I suppose it doesn’t really matter.  My point here is, it’s easy and fiscally responsible to incorporate many green functions into your business,  many times without really trying.  So….three cheers for all you accidental greenies out there!  Keep it up!