Two quick motivators on why you should blog:

1) Blogs are fantastic online PR tools that are inexpensive. They make it easy to reach out to your audience, set yourself up as an expert in your field and the search engines love them. Regularly blogging is a great way to work on moving your website up Google’s natural search results.  It has this effect because it allows you to easily add quality content to your website on a regular basis.  Having good quality up-to-date content on your site is one of the important variables with regard to search engine placement.

2)  So now that you know why you should blog, let’s deal with why you don’t.  I think usually it comes down to time management and prioritization.  Out here in the real world there is often a fire that needs putting out and it can be tough to get your blog to the top of your list.  Here’s my easy solution:  KEEP IT SIMPLE.  Keep your blog articles really short.  People don’t read long articles anyway!!!  A couple paragraphs is fine.  One of the reasons that I put off blogging is that I build up the job in my mind into something much larger than it really is.  So my advice is to tell yourself…I’m going to take 15 minutes and bang out my most recent insight, then I’m going to move on to the next fire.  Oh…and remember to run it through a spell checker when you are done.